We’re helping The Omid Foundations to raise money for a second centre in Iran to help vulnerable young women transform their lives. The centre in Tehran will take the most vulnerable, abused and neglected girls and work with them to give them the tools they need to lead happy and productive lives.
We’ve used our skills in strategy, design and copywriting to create a direct marketing campaign via email. This will raise awareness of the organisation and its goals, and ultimately boost donations to get the centre off the ground.
Although only in the first steps of our campaign, we have already seen huge success rates with thousands of pounds pledged in the first couple of days. We’ve also seen a huge referral rate, which is great news as word is spreading.
If you’d like to contribute to the campaign and find out more about The Omid Foundations’ incredible work, take a look at the website: http://omid-e-mehr.org
YouTube has given users the opportunity to add annotations to their content for a long time. If you’ve experienced a video that has had annotations added to it, you’ve probably found them quite annoying.
But I was inspired today by French Connection’s YouTique, which takes users on a seamless journey through their video content and gives opportunities to purchase right there in the video. When it’s done properly, and with the user in mind, you can actually help your audience find out more about what they’re watching. Take a look at the YouTique channel.
A number of charities and not-for-profit organisations find video working for them as an engaging and compelling medium. But could it do more?
What if your video is related to a campaign you’re running, or a news story you’ve recently posted? What if you’re asking your viewers to do an action for you – why not think about how you can use annotations to keep people engaged with your cause.
There are all kinds of reasons why adding the right kinds of annotations could be good for your audience and for your cause. Have you experienced any? Leave a comment!
Accompanied by a lovely launch video, Twitter today launched new functionality to search and display images and video related to hashtags, essentially a gallery of twitpics for hashtags.
We’ve had a play with it today and found it to be a light and intuitive interface which must be doing quite a lot of hard work behind the scenes.
This could be a really interesting opportunity for clients of ours who have loads of amazing photographic and video content hidden away on their sites – it may prove a great way to drive traffic and awareness by re-publicising old stories, with twitpics, under relevant hashtags as they emerge.
We’re now nearly a month into the launch of the exciting and experimental My Farm project with the National Trust.
It’s the first website of its kind to be established by a Charity anywhere in the world – aiming to reconnect the food on our plates with farming, at a time when food production is increasing important nationally and globally.
We’ve branded, designed and built the site, and we’re working on an ongoing basis to manage and develop the site functionality and its position in the wider digital landscape.
The site is already provoking all kinds of debate about crops, livestock, and the wider issues that a modern farm faces, and the expert video content is proving to be highly illuminating and engaging.
In just two weeks since the site launched, on 4 May 2011, we witnessed an unprecedented level of engagement from the MyFarm community: of the 45,000 people that visited the site, 1,800 people paid £30 to join (and climbing steadily) and more than 850 comments were posted to the site.
As we move forward, we’ll be looking at ways to better engage teachers and families, and grow the membership. There are some incredible votes coming up – visit http://www.my-farm.org.uk
We're experts in user research, digital strategy, creativity and technical production. We have a deep understanding of usability, online campaigning and how to use technology to raise money, save money and mobilise support for a cause.
